Rocio Gutierrez Ayala

My passion for trends and tailoring led me to study Fashion Design at the Polytechnic University of Madrid, with a special interest in pattern making. Since graduating in 2017, I've been running my own brand, Quémono, specializing in children's formal wear.

My interest in the technical side of fashion motivates me to take care of every detail in the production process. On the other hand, my interest in new trends motivates me in the creative process when developing Quémono designs. In our showroom, I personally meet with customers, understanding their concerns in order to create clothing that fits children according to their body shape. This helps me get closer to the customer and share problems and practical solutions with many more people through the articles on the Quémono blog.

Throughout my studies and career, I've taken every opportunity to grow and develop in the textile world, participating in fashion shows, events, trend discussions, and courses on sustainable fashion and colorimetry.